By Mike Dano; Light Reading ~ Oct 30, 2019
AT&T has reduced the cost of its cheapest unlimited plan from $70 per month to $65 per month for one line of service. The operator has also expanded the number of unlimited pricing options it’s offering from two to three.
The moves could well help the operator keep pace with Verizon, which instituted similar changes to its own unlimited pricing in August. Indeed, several Wall Street analysts pointed to Verizon’s pricing changes as helping to drive part of the 601,000 net customer additions the operator reported for Q3 2019. “Verizon’s $5 price reduction in August translated into a sizable net add beat,” research analysts at Nomura’s Instinet explained in a recent note to investors.
Now, AT&T appears set to mostly match Verizon’s pricing, albeit with plans roughly $5 below Verizon’s, as the company introduced three new unlimited plans:
- Unlimited Starter, for $65 per month for one line, or $140 for four lines
- Unlimited Extra, which includes 15 Gigabytes of mobile hotspot data, for $75 per month for one line, or $160 for four lines
- Unlimited Elite, which includes 30GB of mobile hotspot data, HD streaming and HBO, for $85 per month for one line, or $200 for four lines